Billy Charles NY The Way I See It Xx: The Beauty Of Sunny Ravanbach Creator of White Lilac Inc

The Beautiful Sunny Ravanbach of White Lilac Inc.

Sunny Ravanbach is the creator and CEO of White Lilac Inc, a high end event design planning firm, that specializes in making unique and memorable events for clients ranging from brides, to corporate executives, and anything and everything in between. Sunny has been working in the event design business for well over fifteen years. Sunny , along with her amazing team, will bring your dreams to fruition on a scale so grand it is hard to believe that it is even possible! There are several styles of design that Sunny and her team of specialists are versed in such as Fashion, Beach, Classic, Glamour , Whimsical, Garden, and that is just to name a few! White Lilac Inc is the go to event planning and design firm for those in the know and wanting the ultimate experience in sensory perception. I wanted to know more about the woman behind the business and what inspires her to create and what fuels her passion. I was pleasantly surprised at her down to earth and easy going nature. Sunny Ravanbach is as endearing and captivating as the designs in which she creates and that's the way I see It !
Xx Billy Charles

BC: Where are you from and where did you grow up?
SR: I was born in Tehran Iran . I left Iran in 1984 after the revolution with my mother and then 4 month old brother in a cockpit of an airplane. We landed in Germany where we stayed with family and then moved to Madison Wisconsin where my uncle was finishing up his graduate work. As fate would have it ...funny enough... his daughter who is now 24 works with me!
BC: Amazing!
SR: Yes!

BC: What is your nationality?
SR: I am Iranian although we have a Russian connection through my grandmother who is from Baku Azerbaijan and my grandfather from Tbilisi Georgia.

BC: What was your childhood like and what were the things that you enjoyed doing?
SR: My childhood I suppose was filled with my imagination ... my parents had divorced bitterly , the revolution had happened, the war between Iran and Iraq was going on full force , there were bombings and a lot of violence and chaos so I just retreated into my own mind and imagination. From a very young age I altered my reality via my own mind.
BC: I can see a direct correlation between that and what you are doing now.
SR: Definitely...imagination plays a big part of the design process.

BC: Tell me about your family...
SR: My mother is a " Great Gatsby" character...she is beautiful and one of the first women to break into television along with production but full of emotion mostly tied to loss.
BC: And your father?
SR: My father was a real estate developer. He's spontaneous, handsome, and carried an air of sex appeal They met at 18 at the university in Tehran and were married by 23. They divorced by 28 But I take comfort in knowing I genuinely was born out of love.

BC: Tell me all about your business White Lilac ...

The Beauty of White Lilac

SR: We are a group of extremely hard working dedicated persons...we have about 30 employees and each brings their heart and soul to work day In day out! We produce some of the most beautiful events and I think what sets us apart is that we actually do everything in house.
SR: When did you start the company?
BC: I started at 23 and now 16 years later I am still here and working with the very same people who joined the team. No one leaves and we continue to grow together.Each addition stays, grows, and contributes enormously!

BC: What were your inspirations?
SR: My inspiration was escapism... finding a place where I could create my own world and give clients an experience where for a few hours they could escape reality and walk into a dream world!

Some of White Lilac's Creations:

BC:What do you enjoy most about the process?
SR: I enjoy going to bed thinking about design, colors, proportions, a mood... but mostly I enjoy figuring out the technical aspect of things...the things you can't see in pictures but the portions that take a lot of math.
BC: Sounds complicated! ( both laugh).
SR: Things don't just spring up! There's a lot of logic behind building a temporary structure.

BC: What surprised you the most about running a business?
SR: Finances for sure and as it grows I hate more and more worrying about finances! argh! ( laughs).

Sunny and Jane Chung taking a break on a job

BC: What advice can you share on what makes a business like White Lilac successful?
SR: Take care of your employees...always put them first! If you have to cut from your needs to provide for them.

BC: Have you had any high profile or celebrity clients, if so who?
SR: Yes of course but we sign confidentially contracts so we are not allowed to share but I can tell you that we have a lot of events with fashion houses such as Louis Vuitton , Dior, Chopard, and Bvlgari!

BVLGARI Event from White Lilac Inc. Web Site ( link below)

One of Sunny's favorite events of the year so far!

BC: What has been your favorite or most memorable event and why?
SR: Best question because I can't answer it ... I think I love each and every client and event and am involved emotionally so I literally cannot choose ?!?!

Reza Farahan, Sunny Ravanbach, and Asa Soltan from Shahs of Sunset on Bravo TV

BC: What is your connection to Shahs Of Sunset on Bravo TV?
SR: My connection is Asa Soltan...she's a dear friend that has been a lifesaver through my life's ups and downs.
BC: That's awesome! I love her ! How would you describe her ?
SR: She genuinely has a heart of gold and an insane capacity for compassion.

White Hot

BC: Describe your fashion sense/style and what you are loving right now...
SR: I run around a lot and spend my time in jeans and t- shirts but always have some insane shoes!
BC: It's all about a fabulous shoe moment! ( both laugh).
SR: Agree! I do love getting dressed up but very hard to find the time to be at my " glam self " .

BC: Are you seeing anyone? If so care to share?
SR: Um... just came out of a relationship..he had a ring and everything but just bolted.
BC: I am very sorry to hear that...his loss!
SR: Thank you...I'm happy...I'm not sobbing because I genuinely do deserve a partner!
BC: I think there is someone better that the universe has in store for you!

BC: Speaking of universe...what is your astrological sign?
SR: Aries!!! Explains a lot
BC: Yes especially with the creative aspect!

BC: Please give me Five Turn Ons/ Five Turn Offs
SR: Turn ons... a man with beautiful strong hands, compassion, empathy, non judgement, and hard work.
Turn offs...judgement, entitlement, laziness, bad breath...sorry just can't deal ( both laugh) and gossip without full knowledge.

BC: Where do you see yourself going personally as well as with White Lilac in the future?
SR: I hope to continue supporting my staff, growing this business, and bringing every ounce of joy we feel at work to our clients. I consider myself very very lucky and thankful for all those who've worked side by side with me for nearly 16years. Time flies as does youth but loyalty and imagination never age!
BC: Amen! ( both laugh). Thank you so much for letting us get a glimpse into your world and the beauty that is White Lilac Inc. I really appreciate it!
SR: Thank you Billy and the pleasure was all mine!